CAPITAL OF HONESTY

          Several years ago my wife opened a kiosk for selling groceries and household furniture in our city. The kiosk is located just next to a shop who sell the same goods. At first I was hesistant, that they will not be sold because of competition from the store beside. Moreover, the show owner who became his neighbor was selling there more than ten years. Surprisingly, after some time slowly neighboring shop customers chose to shop at my wife,s kiosk. Did my wife use the loss leader? Absolutely not. He was just trying to trade honestly. That is her commitment from the beginning. Always tell the actual quality to the buyer, and not manipulate the price and cheat the scale. Even sometimes he asked his customers to re-check purchase orders, re-weigh at home and make a claim if there is cheating. This not done by the merchant at the store next door. 

          I have met with many economists and I read books on the theme of success in business. There, I learned how to recognize market,  promoted products, solicited customers, win the trade competition and many others. It should be recognized  that all of these theories are good. The proof all their books are always in demand. Unfortunately, almost all economists whose books have ever been read by me instead less focus on important terms in running a business, namely honesty. It sounded trivial, but who want to do business with dishonest people. So do not be surprised if there are traders or businessman who are not honest then left by the service users or customers.

           If we want to be honest in business, then our business will be imperishable. Then we should think now about how we run the business over the years. Have we become an honest busineesman, or perhaps even become a treacherous business.